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Suggestion of a Partial Fragment of IS for a Company Plynoterm, spol. s.r.o.
Jaša, Alois ; Bauer, Oldřich (referee) ; Neuwirth, Bernard (advisor)
The bachelor thesis focuses on improvement of information system for a company Plynoterm, spol. s r.o. It analyze the actual value of information system using method HOS 8. Based on the findings, which are compared with the requirements of the company, it suggested a few solutions. Individual solutions are compared with each other according to selected criteria and selects the best option. Evaluate its benefits for the company for the selected option.
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The use of direct marketing
Hejlová, Simona ; Kvasničková Stanislavská, Lucie (advisor) ; Margarisová, Klára (referee)
This Bachelor thesis deals with the use of Direct Marketing for a purpose of the obtaining new and retain existing customers from THIMM Packaging Company and from their biggest competitors in the market. The thesis is divided into two main parts. The first one, literature research, deals with the concept of direct marketing and its forms, advantages and disadvantages and with the importance of direct marketing in the B2B market. The second part, the thesis itself, focuses on characteristic of selected B2B Company and its used direct marketing tools. The thesis also discusses about analysis of direct marketing of competing companies. The analysis of competing companies is focused on main characteristics and direct marketing used by competitors. Based on the analysis and evaluation of current direct marketing of THIMM Packaging Company and also the direct marketing of competitors, there are suggested recommendations for THIMM Packaging Company in the area of direct marketing. The conclusion describes the process of own design of direct mailing campaign, carried out under the past packaging congress Obalko 2015. The evaluation of the direct mailing campaign follows up.
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Suggestion of a Partial Fragment of IS for a Company Plynoterm, spol. s.r.o.
Jaša, Alois ; Bauer, Oldřich (referee) ; Neuwirth, Bernard (advisor)
The bachelor thesis focuses on improvement of information system for a company Plynoterm, spol. s r.o. It analyze the actual value of information system using method HOS 8. Based on the findings, which are compared with the requirements of the company, it suggested a few solutions. Individual solutions are compared with each other according to selected criteria and selects the best option. Evaluate its benefits for the company for the selected option.
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